Articles liés à Advertising and Consumer Society: A Critical Introduction

Advertising and Consumer Society: A Critical Introduction - Couverture souple

Holm, Nicholas

 
9781032181363: Advertising and Consumer Society: A Critical Introduction
Couverture souple
ISBN 10 : 1032181362 ISBN 13 : 9781032181363
Editeur : Routledge, 2023

Synopsis

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising.

From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising.

Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Nicholas Holm is a Senior Lecturer in Media Studies based on the Wellington campus of Massey University, New Zealand, where he teaches courses in popular culture, advertising, and communication. His research explores the political role of popular culture and entertainment media, with a particular focus on humour and comedy. He is the author of Humour as Politics (Palgrave 2016).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
1032181362
ISBN 13 
9781032181363
Reliure
Broché
Numéro d'édition
2
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible