This book introduces the reader to Artificial Intelligence and its importance to our future. Campbell uses behavioural psychology, explores technology, economics, real-life and historical examples to predict five future scenarios with AI. Illustrating through speculative fiction, she describes possible futures after AI exceeds human capabilities. We are at a tipping point in history and must plan to ensure a successful co-existence with artificial intelligence. This book explains how to design for a future with AI so that, rather than herald our downfall, it helps us achieve a new renaissance.
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Catriona Campbell is a renowned behavioural psychologist and a leader in human-computer interaction (HCI), Catriona co-founded London-based experience design firm Seren in 2001. Since then she has guided some of the world’s best-known brands towards digital success, earning a place in the BIMA Digital Hall of Fame thanks to two decades of outstanding contributions. Now called EY-Seren, after being acquired by Ernst & Young in 2015, the company has offices in several countries, assisting clients to create well-designed experiences. Catriona earned her degrees from the Universities of Stirling and Glasgow, and also studied at the Sorbonne, Paris.
AI by Design introduces AI and its importance to our future. Exploring behavioural psychology, economics, and real-life and historical examples, Campbell predicts five future scenarios with AI, orientated around the "Singularity" - the moment when AI exceeds human capabilities, presenting perhaps the biggest challenge to our existence.
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