Digital Transformation and Corporate Branding - Couverture souple

Couverture souple

ISBN 10 : 1032204877 ISBN 13 : 9781032204871

Editeur : Routledge, 2024

Synopsis

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

A propos du livre

À propos de l?auteur

Maria Teresa Cuomo is Professor of Business Economics at the University of Salerno, where she teaches "Management and Innovation" and "Management". She taught also at the Business School of the "Bicocca" University in Milan. She is a member of several editorial committees of national and international journals. She has published in top international journals, about digital transformation, consumer behaviour, identity and reputation, corporate and investment assessment. She has presented papers and research outcomes at numerous conferences all around the world. She carries out research, consultancy, and training to various organisations (both public and private) on finance and performance, investment assessment, market research, and marketing.

Pantea Foroudi is a business manager and solution architect at Foroudi Consultancy as well as a member of marketing, branding, and tourism, Middlesex University London. Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from multidisciplinary approach based on two research streams: (i) corporate brand design and identity and (ii) sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as British Journal of Management, Journal of Business Research, European Journal of Marketing, and International Journal of Hospitality Management. She is the associate/senior/editor of International Journal of Hospitality Management; Journal of Business Research; International Journal of Hospitality Management; International Journal of Management Reviews; International Journal of Contemporary Hospitality Management; European Journal of International Management (EJIM); and more.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1032204877
• ISBN 13: 9781032204871
• Reliure: Broché
• Nombre de pages: 324
• Éditeur: Cuomo Maria Teresa, Foroudi Pantea
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne