Synopsis
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc.
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À propos de l?auteur
Teena Mishra holds a PhD. in Management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Human Resource Management and Internal Marketing
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Human Resource Management and Internal Marketing (Paperback)
Edité par
Taylor & Francis Ltd, London, 2022
ISBN 10 : 1032209402
ISBN 13 : 9781032209401
Neuf
Paperback
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Paperback. Etat : new. Paperback. This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success.This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented. This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032209401
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Human Resource Management and Internal Marketing
Edité par
Taylor and Francis Ltd, GB, 2022
ISBN 10 : 1032209402
ISBN 13 : 9781032209401
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success.This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented. N° de réf. du vendeur LU-9781032209401
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Human Resource Management and Internal Marketing
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781032209401
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Human Resource Management and Internal Marketing
Edité par
Routledge, 2022
ISBN 10 : 1032209402
ISBN 13 : 9781032209401
Ancien ou d'occasion
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 44799134
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Human Resource Management and Internal Marketing
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781032209401
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Human Resource Management and Internal Marketing
Edité par
Taylor and Francis Ltd, GB, 2022
ISBN 10 : 1032209402
ISBN 13 : 9781032209401
Neuf
Paperback
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success.This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented. N° de réf. du vendeur LU-9781032209401
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Human Resource Management and Internal Marketing (Routledge Advances in Management and Business Studies)
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Human Resource Management and Internal Marketing (Routledge Advances in Management and Business Studies)
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Paperback. Etat : New. N° de réf. du vendeur 6666-GRD-9781032209401
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Human Resource Management and Internal Marketing
Edité par
Taylor & Francis Ltd, 2022
ISBN 10 : 1032209402
ISBN 13 : 9781032209401
Neuf
Couverture souple
Edition originale
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2022. 1st Edition. Paperback. . . . . . N° de réf. du vendeur V9781032209401
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