Computational Advertising - Couverture souple

Liu, Peng; Wang, Chao

 
9781032241401: Computational Advertising
Couverture souple
ISBN 10 : 1032241403 ISBN 13 : 9781032241401
Editeur : CRC Press, 2021

Synopsis

This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Liu Peng is senior director and chief architect of business products at Qihoo 360. He is

also responsible for product and engineering for monetization of 360. After receiving his

PhD from Tsinghua University in 2005, he joined Microsoft Research Asia and studied

cutting-edge artificial intelligence technologies. In 2009, he participated in the founding of

Yahoo! Labs Beijing as a senior scientist. He was also chief scientist of MediaV. Dr. Liu

Peng is devoted to products and technologies related to big data and computational

advertising. His public online course "computational advertising" has attracted more than

30,000 students on Netease.com, and has been adopted as a basic training material in

many related companies. Moreover, this course has been selected by Peking University,

Tsinghua University and Beihang University for their graduates.

Wang Chao received his master's degree from Peking University, and then worked at

Weibo and Autohome's advertising department for some years. He is now a tech leader in

the query recommendation group at Baidu's portal search department. His work focuses on

machine learning algorithms in computational advertising, and he has won 7th place among

718 participants in "predict click-through rates on display ads" organized by Kaggle and

Criteo. He is also interested in contributing code for open source machine learning tools

such as xgboost.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CRC Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1032241403
ISBN 13 
9781032241401
Reliure
Broché
Numéro d'édition
2
Nombre de pages
442
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780367206383: Computational Advertising

Edition présentée

ISBN 10 :  0367206382 ISBN 13 :  9780367206383
Editeur : CRC Press, 2020
Couverture rigide