Customer Relationship Management - Couverture souple

Prior, Daniel D.; Buttle, Francis; Maklan, Stan

Couverture souple

ISBN 10 : 1032247444 ISBN 13 : 9781032247441

Editeur : Routledge, 2024

Synopsis

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

A propos du livre

À propos de l'auteur

Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sales at Cranfield University, UK. Daniel is currently Deputy Head Education (Courses) of the UNSW Canberra School of Business and former Co-Director of the Centre for Strategic Marketing and Sales at Cranfield University, UK.

Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates. He was previously Professor of CRM, Relationship Marketing, and Marketing at Macquarie University (Australia) and Manchester Business School (UK).

Stan Maklan, BSc, MBA, PhD, is Emeritus Professor at Cranfield School of Management (UK), where he was previously Professor of Marketing and Technology and Director of the Centre for Strategic Marketing and Sales.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1032247444
• ISBN 13: 9781032247441
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 372
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne