Synopsis
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sales at Cranfield University, UK. Daniel is currently Deputy Head Education (Courses) of the UNSW Canberra School of Business and former Co-Director of the Centre for Strategic Marketing and Sales at Cranfield University, UK.
Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates. He was previously Professor of CRM, Relationship Marketing, and Marketing at Macquarie University (Australia) and Manchester Business School (UK).
Stan Maklan, BSc, MBA, PhD, is Emeritus Professor at Cranfield School of Management (UK), where he was previously Professor of Marketing and Technology and Director of the Centre for Strategic Marketing and Sales.
À propos de la quatrième de couverture
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Customer Relationship Management : Concepts, Applications and Technologies
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Customer Relationship Manageme
Edité par
Routledge, 2024
ISBN 10 : 1032247444
ISBN 13 : 9781032247441
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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00080622377
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Customer Relationship Management (Paperback)
Edité par
Taylor & Francis Ltd, London, 2024
ISBN 10 : 1032247444
ISBN 13 : 9781032247441
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Paperback. Etat : new. Paperback. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include:A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprisesA series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environmentsA greater emphasis on managerial applications of CRM through new content to help guide managersAn updated account of new and emerging technologies relevant to CRMExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructors Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032247441
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Customer Relationship Management :Concepts, Applications and Technologies
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Customer Relationship Management :Concepts, Applications and Technologies
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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-170239
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Customer Relationship Management
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Customer Relationship Management
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur DB-9781032247441
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Customer Relationship Management
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Customer Relationship Management
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Customer Relationship Management : Concepts, Applications and Technologies
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