Religion and Consumer Behaviour - Couverture rigide

Couverture rigide

ISBN 10 : 1032265000 ISBN 13 : 9781032265001

Editeur : Routledge, 2023

Synopsis

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

A propos du livre

À propos de l?auteur

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).

Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).

Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1032265000
• ISBN 13: 9781032265001
• Reliure: Relié
• Nombre de pages: 270
• Éditeur: Gupta Gaurav, Paruthi Mandakini, Nijjer Shivinder
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible