Airline Operations and Management - Couverture rigide

Cook, Gerald N.; Billig, Bruce G.

 
9781032268736: Airline Operations and Management

Synopsis

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Gerald N. Cook is Adjunct Professor at Embry-Riddle Aeronautical University. He obtained his Bachelor of Science and Master of Science in Management from Purdue University and Doctor of Business Administration from Nova Southeastern University. He enjoyed a long airline career as a pilot and flight operations manager.

Bruce G. Billig is Adjunct Assistant Professor at Embry-Riddle Aeronautical University. He holds a Bachelor of Science in Electrical Engineering from the US Air Force Academy and a Master of Aeronautical Science from Embry-Riddle. His experience includes over 20 years as an Air Force pilot and 22 years as an airline pilot, retiring as a 17-year Captain at Southwest Airlines in 2019.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781032268729: Airline Operations and Management

Edition présentée

ISBN 10 :  1032268727 ISBN 13 :  9781032268729
Editeur : Routledge, 2023
Couverture souple