Research Methods in Luxury Management - Couverture rigide

Parnwell, Michael J. G.; Meng, Kelly

Couverture rigide

ISBN 10 : 1032281170 ISBN 13 : 9781032281179

Editeur : Routledge, 2023

Synopsis

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

A propos du livre

À propos de l'auteur

Michael J.G. Parnwell is Professor Emeritus of East Asian Studies at the University of Leeds, UK. His academic background is in development studies, sustainability and tourism, and he has taught research methods for over 20 years, including at Goldsmiths, University of London, the University of Leeds, the University of Hull and the Macau Institute of Science and Technology, and in Thailand, Vietnam and Cambodia.

Kelly Meng is the programme director for the MA in Luxury Brand Management at Goldsmiths, University of London, UK. Kelly has previously held senior managerial positions with leading international companies in the retail and luxury industries. Kelly is also author of South African Business in China: Navigating Institutions (Routledge, 2022).

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1032281170
• ISBN 13: 9781032281179
• Reliure: Relié
• Nombre de pages: 214
• Coordonnées du fabricant: Easy Access System Europe Oü, 16879218; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; 10621; Estonie