Transhumanisms and Biotechnologies in Consumer Society - Couverture souple

Couverture souple

ISBN 10 : 1032281758 ISBN 13 : 9781032281759

Editeur : Routledge, 2024

Synopsis

This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

A propos du livre

À propos de l'auteur

Jennifer Takhar is Associate Professor of Marketing and Communication at ISG Business School, Paris. Her research expertise includes gamete commodification, transhumanism and the marketing and advertising of assisted reproductive technologies (ARTs) in digital spaces. Her work is attentive to the rhetorical and literary strategies used to persuade consumers.

Rika Houston is Professor of Marketing at California State University, Los Angeles, where she also serves as Faculty Director of Community Engagement for the Center for Engagement, Service, and the Public Good. Her research explores gender and biotechnology in consumer culture, transformative consumer research, and sustainability.

Nikhilesh Dholakia is Professor Emeritus at the University of Rhode Island (URI), and Founding Co-editor of Markets, Globalization and Development Review. Dr. Dholakia's research deals with globalization, technology, innovation, market processes, and consumer culture. His current work focuses on global, social and cultural aspects of technologies and media.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1032281758
• ISBN 13: 9781032281759
• Reliure: Broché
• Nombre de pages: 224
• Éditeur: Takhar Jennifer, Houston Rika, Dholakia Nikhilesh
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne