Exploring Internal Communication - Couverture souple

 
9781032337500: Exploring Internal Communication
Couverture souple
ISBN 10 : 1032337508 ISBN 13 : 9781032337500
Editeur : Routledge, 2022

Synopsis

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.

A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.

Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Kevin Ruck is a founding director of PR Academy, the largest Chartered Institute of Public Relations qualifications centre providing education for communication professionals. He has more than 20 years' experience in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication. Kevin holds an MBA with distinction and a PhD which incorporated an internal communication and engagement thesis. He is the course leader for PR Academy's delivery of the CIPR Specialist Diploma in Internal Communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2022
Langue
anglais
ISBN 10 
1032337508
ISBN 13 
9781032337500
Reliure
Broché
Numéro d'édition
4
Nombre de pages
256
Éditeur
Ruck Kevin
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780367200114: Exploring Internal Communication: Towards Informed Employee Voice

Edition présentée

ISBN 10 :  0367200112 ISBN 13 :  9780367200114
Editeur : Routledge, 2019
Couverture rigide