Articles liés à Luxury Marketing, Sustainability and Technology

Luxury Marketing, Sustainability and Technology - Couverture souple

 
9781032342924: Luxury Marketing, Sustainability and Technology
Couverture souple
ISBN 10 : 1032342927 ISBN 13 : 9781032342924
Editeur : Routledge, 2024

Synopsis

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Park's research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.

Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2024
Langue
anglais
ISBN 10 
1032342927
ISBN 13 
9781032342924
Reliure
Broché
Nombre de pages
206
Éditeur
Thaichon Park, Quach Sara
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne