Relationship Marketing in Franchising and Retailing - Couverture rigide

Couverture rigide

ISBN 10 : 1032427981 ISBN 13 : 9781032427980

Editeur : Routledge, 2023

Synopsis

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

A propos du livre

À propos de l'auteur

Park Thaichon is Associate Professor of Marketing at the School of Business, University of Southern Queensland, Australia. His research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour.

Lorelle Frazer is Dean of the School of Business and Creative Industries at the University of the Sunshine Coast in Australia. Her research focuses on franchising relationships, and she has been honoured by the Franchise Council of Australia for her 'significant contributions to the education of the Australian franchise community'.

Scott Weaven is Professor and Head of the Department of Marketing at Griffith University, Australia. His recent research has focused on examining digital, relational and hybridized methods of international market entry, e-commerce and encroachment issues in franchise systems, hybrid sales structures, online relationship marketing and consumer sentiment analysis and market segmentation in a variety of business contexts.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1032427981
• ISBN 13: 9781032427980
• Reliure: Relié
• Nombre de pages: 130
• Éditeur: Thaichon Park, Frazer Lorelle, Weaven Scott
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne