Articles liés à Customer Experience in Fashion Retailing

Customer Experience in Fashion Retailing - Couverture souple

Livre 9 sur 10: Mastering Fashion Management
 
9781032453002: Customer Experience in Fashion Retailing
Couverture souple
ISBN 10 : 1032453001 ISBN 13 : 9781032453002
Editeur : Routledge, 2024

Synopsis

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bethan Alexander is Reader in Fashion Retailing and Marketing and Research Lead at the Fashion Business School, London College of Fashion, University of the Arts, London. Bethan's scholarly research interests span Multi-Sensory Fashion Retailing, Customer Experiences Online and Offline, Innovative Retail Formats, Retail Technologies and Future Retailing. Results of this research have been published in various academic journals and books in the fashion, retail, marketing and business disciplines. She champions research-informed teaching and leverages her extensive networks in collaborating with industry and academics internationally. Bethan is a published author, mentor and thought leader. She wrote Part 1 (Chapters 1 and 2) on theoretical perspectives of customer experience, as well as the Anya Hindmarch and Loanhood case studies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2024
Langue
anglais
ISBN 10 
1032453001
ISBN 13 
9781032453002
Reliure
Broché
Nombre de pages
326
Éditeur
Alexander Bethan
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne