Articles liés à Strategic Marketing Planning

Strategic Marketing Planning - Couverture souple

Alsem, Karel Jan

 
9781032463834: Strategic Marketing Planning
Couverture souple
ISBN 10 : 103246383X ISBN 13 : 9781032463834
Editeur : Routledge, 2023

Synopsis

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Karel Jan Alsem is Professor of Marketing at the Hanze University of Applied Sciences in Groningen, The Netherlands. In addition, he is Assistant Professor of Marketing at the Faculty of Economics and Business at the University of Groningen, The Netherlands. He is also a consultant in branding and health care marketing. His main research interests concern strategic brand management, marketing communications, and marketing planning. Alongside a number of books, he has published papers in journals such as the International Journal of Research in Marketing, Applied Economics, and the Journal of Market Focused Management.

À propos de la quatrième de couverture

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
103246383X
ISBN 13 
9781032463834
Reliure
Broché
Numéro d'édition
2
Nombre de pages
478
Coordonnées du fabricant
non disponible
Personne responsable
non disponible