Articles liés à Good Growth
Synopsis
Business has a sustainability problem-and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Omar Rodríguez Vilá, PhD, is an award-winning marketing professor at Emory University's Goizueta Business School. His research focuses on modern marketing practices and the relationship between social impact and brand growth. He is a frequent speaker at industry conferences and a former global marketing executive at The Coca-Cola Company. Dr. Rodríguez Vilá earned a PhD in Marketing from Emory University and an MBA from Northwestern University. He lives in Atlanta with his daughters Shanti and Lucca.
Sundar Bharadwaj, PhD, is the Coca-Cola Company Chair Professor of Marketing at the Terry College of Business, University of Georgia. He has held tenured or visiting faculty positions at Emory University, the Wharton School, the Indian School of Business, HEC (Paris), Singapore Management University, and BI (Oslo). His research focuses on financial market outcomes and the societal impact of marketing. He has held brand management and sales management positions at several multinational firms.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Good Growth
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Good Growth: How Brands Win with Social Impact - SIGNED
Edité par
Routledge, 2025
ISBN 10 : 1032467797
ISBN 13 : 9781032467795
Ancien ou d'occasion
Soft cover
Edition originale
Signé
Vendeur : Sawgrass Books & Music, Decatur, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Near Fine. 1st Edition. VG++. Inscribed by author front inside cover. Inscribed by Author(s). N° de réf. du vendeur 191613
Acheter D'occasion
EUR 31,12
Expédition à EUR 6,03
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Good Growth : How Brands Win With Social Impact
Edité par
Routledge, 2025
ISBN 10 : 1032467797
ISBN 13 : 9781032467795
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 49207762
Acheter D'occasion
EUR 44,86
Expédition à EUR 2,28
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Good Growth : How Brands Win With Social Impact
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 49207762-n
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EUR 45,65
Expédition à EUR 2,28
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Good Growth: How Brands Win with Social Impact
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781032467795
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EUR 48,01
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Good Growth
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781032467795
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EUR 48,80
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Good Growth: How Brands Win with Social Impact (Paperback or Softback)
Edité par
Routledge 5/22/2025, 2025
ISBN 10 : 1032467797
ISBN 13 : 9781032467795
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback or Softback. Etat : New. Good Growth: How Brands Win with Social Impact. Book. N° de réf. du vendeur BBS-9781032467795
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EUR 49,23
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Good Growth
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781032467795
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EUR 46,09
Expédition à EUR 4,84
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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Good Growth
Edité par
Taylor and Francis Ltd, GB, 2025
ISBN 10 : 1032467797
ISBN 13 : 9781032467795
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Business has a sustainability problem-and sustainability has a business problem, as many companies are fearful of engaging with social and environmental issues, owing to the costs and risks.Addressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of a company's growth agenda. Many sustainability books offer 30,000-foot strategic views and broad-brush guidance on the business of "doing well by doing good," but here is a ground-level guide for profitably integrating social and environmental benefits into individual products and brands. The book introduces the rapidly emerging phenomenon of social impact markets and shows how companies can capitalize on these new pockets of consumer demand through focused strategy, data-informed implementation, and a clear eye on the future, including how digital technologies are creating new ways for brands to expand their social impact and make social mission a central element of competitive strategy.Weaving together rich case studies and practical tools, this research-backed and real-world-ready guide fills a critical niche: a hands-on strategy playbook for the executives charged with driving brands' top-line growth, making it essential reading for C-suite leaders, RandD, product, and brand managers, board members, NGOs, as well as MBA and executive education students. N° de réf. du vendeur LU-9781032467795
Acheter neuf
EUR 52,70
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Good Growth (Paperback)
Edité par
Taylor & Francis Ltd, London, 2025
ISBN 10 : 1032467797
ISBN 13 : 9781032467795
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Business has a sustainability problemand sustainability has a business problem, as many companies are fearful of engaging with social and environmental issues, owing to the costs and risks.Addressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of a companys growth agenda. Many sustainability books offer 30,000-foot strategic views and broad-brush guidance on the business of doing well by doing good, but here is a ground-level guide for profitably integrating social and environmental benefits into individual products and brands. The book introduces the rapidly emerging phenomenon of social impact markets and shows how companies can capitalize on these new pockets of consumer demand through focused strategy, data-informed implementation, and a clear eye on the future, including how digital technologies are creating new ways for brands to expand their social impact and make social mission a central element of competitive strategy.Weaving together rich case studies and practical tools, this research-backed and real-world-ready guide fills a critical niche: a hands-on strategy playbook for the executives charged with driving brands top-line growth, making it essential reading for C-suite leaders, R&D, product, and brand managers, board members, NGOs, as well as MBA and executive education students. Business has a sustainability problemand sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032467795
Acheter neuf
EUR 55,31
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Good Growth: How Brands Win with Social Impact
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur 410655371
Acheter neuf
EUR 48,10
Expédition à EUR 7,56
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)