Rethinking Innovation and Design for Emerging Markets - Couverture souple

Midler, Christophe; Jullien, Bernard; Lung, Yannick

Couverture souple

ISBN 10 : 1032476826 ISBN 13 : 9781032476827

Editeur : Auerbach Publications, 2023

Synopsis

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

A propos du livre

À propos de l'auteur

Christophe Midler, Bernard Jullien, Yannick Lung

Détails de l'édition

• Éditeur: Auerbach Publications
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1032476826
• ISBN 13: 9781032476827
• Reliure: Broché
• Nombre de pages: 164
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible