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Synopsis
This insightful book explores contemporary consumer behaviour and marketing practices.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets.
Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (Paperback)
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Taylor & Francis Ltd, London, 2025
ISBN 10 : 1032483539
ISBN 13 : 9781032483535
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Paperback. Etat : new. Paperback. This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers. This insightful book explores contemporary consumer behaviour and marketing practices. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032483535
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
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ISBN 10 : 1032483539
ISBN 13 : 9781032483535
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (Routledge Critical Studies in Tourism, Business and Management)
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism (Routledge Critical Studies in Tourism, Business and Management)
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers. 250 pp. Englisch. N° de réf. du vendeur 9781032483535
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Edité par
Taylor and Francis Ltd, GB, 2025
ISBN 10 : 1032483539
ISBN 13 : 9781032483535
Neuf
Paperback
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Paperback. Etat : New. This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers. N° de réf. du vendeur LU-9781032483535
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Edité par
Routledge, 2025
ISBN 10 : 1032483539
ISBN 13 : 9781032483535
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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