International Case Studies in Event Management - Couverture souple

Couverture souple

ISBN 10 : 1032487100 ISBN 13 : 9781032487106

Editeur : Routledge, 2024

Synopsis

This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor.

A propos du livre

À propos de l'auteur

Judith Mair is an associate professor at the UQ Business School, University of Queensland, Australia. Judith's work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including mega-event legacies, the future of events, the links between events and social connectivity and the potential impacts of climate change on the events sector.

Gürhan Aktaş is a professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing. He has authored academic publications on marketing tourist destinations, visitor attractions and events, and is a co-editor of the International Case Studies in Tourism Series by Routledge.

Metin Kozak holds a PhD in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles, conference papers and over 30 books. He has been involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a number of conference paper awards. His research interests entail marketing and consumer behaviour in an interdisciplinary context. He is currently affiliated with Faculty of Communication at Kadir Has University, Istanbul, Türkiye.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1032487100
• ISBN 13: 9781032487106
• Reliure: Broché
• Nombre de pages: 256
• Éditeur: Mair Judith, Aktas Gürhan, Kozak Metin
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne