Synopsis
Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.
This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections – core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence – it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.
The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Ganga S. Dhanesh (PhD, National University of Singapore) is an Associate Professor at the University of Maryland, USA. An expert in corporate social responsibility (CSR) communication across global contexts, her research appears in leading journals such as American Behavioral Scientist, Business Horizons, and the Journal of Public Relations Research. She is an Associate Editor of the Journal of Communication Management and serves on several editorial boards. An award-winning scholar, she also consults for national and multinational organizations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : new. Paperback. Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management. This book critically examines key issues and debates of corporate social responsibility communication in global contexts. It will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR, strategic communication, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032513249
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Corporate Social Responsibility Communication
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Taylor and Francis Ltd, GB, 2026
ISBN 10 : 1032513241
ISBN 13 : 9781032513249
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Paperback. Etat : New. Discussing classic and cutting-edge research in corporate social responsibility (CSR) and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This book conceptualizes CSR communication as a reflective practice anchored in organizational values, identity, and purpose, yet responsive to continually shifting societal expectations. It draws on current case studies to explain why reflective CSR communication has never been more crucial to help organizations articulate their evolving roles in society. Organized into three sections - core concepts, a framework for reflective practice, and applications in areas such as employee relations, crisis communication, and the rapidly developing terrain of artificial intelligence - it highlights how organizations can tell their CSR stories authentically to create ethical brand identities that can continue to resonate with their stakeholders.The book will be of interest to advanced students, educators, researchers, and practitioners pursuing advanced credentials who are interested in the intersections of CSR and strategic communication, public relations, corporate communication, and communication management. N° de réf. du vendeur LU-9781032513249
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