Sustainable Marketing and the Circular Economy in Poland - Couverture souple

Proszowska, Anita; Prymon-Rys, Ewa; Dubel, Anna; Kondak, Anna

Couverture souple

ISBN 10 : 1032528362 ISBN 13 : 9781032528366

Editeur : Routledge, 2025

Synopsis

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework.

A propos du livre

À propos de l?auteur

Anita Proszowska (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow. She is author of more than 90 scientific publications on marketing. She is a member of the Polish Scientific Marketing Association.

Ewa Prymon-Ryś (PhD) is an assistant professor in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland. She is author of more than 70 scientific articles and co-author of 2 books.

Anna Dubel (PhD) is an assistant professor in the Department of Finance and Accounting in the Faculty of Management, AGH University of Krakow, Poland.

Anna Kondak (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Krakow, Poland.

Aleksandra Wilk (PhD) is a research assistant in the Department of Business and Enterprise Management in the Faculty of Management, AGH University of Cracow, Poland.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1032528362
• ISBN 13: 9781032528366
• Reliure: Broché
• Nombre de pages: 150
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne