Articles liés à Diversity, Equity, and Inclusion in Strategic Communications

Diversity, Equity, and Inclusion in Strategic Communications - Couverture rigide

Bush, Lee; Lindsey, Karen

 
9781032533872: Diversity, Equity, and Inclusion in Strategic Communications
Couverture rigide
ISBN 10 : 1032533870 ISBN 13 : 9781032533872
Editeur : Routledge, 2024

Synopsis

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working on Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change.

Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses.

Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lee Bush is a professor of Strategic Communications at Elon University, USA.

Karen Lindsey is an assistant professor of Strategic Communications at Elon University, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2024
Langue
anglais
ISBN 10 
1032533870
ISBN 13 
9781032533872
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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