The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition - Couverture souple
Synopsis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Thomas T. Nagle, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of The Strategy and Tactics of Pricing (1987). In the nearly four decades since, his experience as a pricing consultant, author, and trainer is reflected in subsequent editions. He founded the Strategic Pricing Group which became part of Monitor in 2005 and Monitor Deloitte in 2011. Dr. Nagle is now semi-retired and living in Miami FL.
Georg Muller, Ph.D. is a Managing Director at Deloitte Consulting, specializing in driving top-line margin improvement through strategic pricing. He leads the firm’s pricing and revenue management practice. He has been a colleague and collaborator with Dr Nagle for over two decades and is the lead author of this revised edition. He also leads executive development programs on strategic pricing at leading universities.
Evert Gruyaert is a Principal with Deloitte Consulting in the Customer Strategy practice. His work focuses on creating organic growth strategies through analytics, pricing, trade promotion management, and sales effectiveness. He is a frequent guest lecturer at business schools and conferences and has published articles in multiple journals.
À propos de la quatrième de couverture
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Edition internationale
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Edité par
Routledge (edition 7th ed.), 2023
ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. 7th ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. International edition. N° de réf. du vendeur 1032540729-10-1-7-NAU
Acheter D'occasion
EUR 62,82
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Edition internationale
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Edité par
Routledge (edition 7th ed.), 2023
ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Neuf
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. 7th ed. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. International edition. N° de réf. du vendeur 1032540729-10-1-7
Acheter neuf
EUR 62,82
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Edition internationale
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Edité par
Routledge (edition 7th ed.), 2023
ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. 7th ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. International edition. N° de réf. du vendeur 1032540729-8-1-7
Acheter D'occasion
EUR 62,82
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
Edité par
Routledge, 2023
ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Ancien ou d'occasion
Couverture souple
Vendeur : Goodbooks Company, Springdale, AR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. This copy has highlighting on pages 1-11. N° de réf. du vendeur GBV.1032540729.G
Acheter D'occasion
EUR 70,50
Expédition à EUR 4,33
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Ancien ou d'occasion
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 46241591
Acheter D'occasion
EUR 75,59
Expédition à EUR 2,29
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 10 disponible(s)
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The Strategy and Tactics of Pricing
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781032540726
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EUR 72,97
Expédition à EUR 6,80
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Neuf
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 46241591-n
Acheter neuf
EUR 79,09
Expédition à EUR 2,29
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 10 disponible(s)
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The Strategy and Tactics of Pricing (Paperback)
Edité par
Taylor & Francis Ltd, London, 2023
ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation In-chapter textboxes and call-0ut to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges. Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book.This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructors manual, including exercises, mini-cases, and examination questions. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032540726
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EUR 81,46
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Neuf
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 46241591-n
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EUR 66,89
Expédition à EUR 17,37
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 10 disponible(s)
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The Strategy and Tactics of Pricing
Edité par
H N H International Limited, 2023
ISBN 10 : 1032540729
ISBN 13 : 9781032540726
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. This item is printed on demand. N° de réf. du vendeur 398241939
Acheter neuf
EUR 82,71
Expédition à EUR 7,53
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)