New Media Users in China I - Couverture rigide

Lan, Peng

Couverture rigide

ISBN 10 : 103254872X ISBN 13 : 9781032548722

Editeur : Routledge, 2023

Synopsis

As the first volume of a two-volume set on new media users in China, this book approaches the subject from a macro level by regarding users as constructive nodes within networks, thereby giving insights into the interaction between users and new media and among individuals within the ambit of new media.

The author revisits the roles of the typical new media user that has changed from that of a passive "audience member" to a basic unit of the network itself, acting as both a node in the communication network, social network, and service network and also a link between the three. In viewing users as nodes functioning in communication networks and social networks, this volume unravels the new landscapes of communication of the new media era and the consequent profound changes in social relationships, interpersonal connection modes and different methods of interaction. In terms of their role in service networks resting upon the network economy, new media users not only are consumers with personalized needs, but also serve as service guides, resource contributors, and even major productive forces.

This title will be a must-read for scholars, students and media professionals interested in the topics of internet communication, new media usage, and media and society as a whole.

A propos du livre

À propos de l'auteur

Peng Lan is a Professor at the School of Journalism, Renmin University of China. She is a highly cited scholar in the area of new media communication and is also one of the pioneers engaging in the teaching and studies of new media in China.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 103254872X
• ISBN 13: 9781032548722
• Reliure: Relié
• Nombre de pages: 214
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible