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Advances in Digital Marketing in the Era of Artificial Intelligence - Couverture souple

 
9781032585123: Advances in Digital Marketing in the Era of Artificial Intelligence
Couverture souple
ISBN 10 : 1032585129 ISBN 13 : 9781032585123
Editeur : CRC Press, 2025

Synopsis

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence.

This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age.

Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Moez Ltifi holds a doctorate in business administration, a research master’s degree in marketing, a professional master’s degree in negotiation and sales, a master’s degree in marketing and a bachelor’s degree in marketing. He is currently Associate Professor (HDR) in Marketing at Shaqra University in Saudi Arabia and at Sfax University in Tunisia. He has relevant academic and research experience in the field of digital marketing.

His research interests include consumer behavior, online shopping, attitude, satisfaction, trust, e- loyalty, acceptance of new technologies, retailing, banking marketing, mobile marketing, tourism marketing, governance, performance, branding, digital marketing, chatbot, blockchain technology and artificial intelligence.

Dr Ltifi is the author and co-author of several indexed, classified and impacted books and scientific articles. He has contributed to several conference proceedings. He is a reviewer for various international academic journals.

His most recent articles have been published in international peer-reviewed journals such as International Journal of Bank Marketing, Management Decision, Management and Prospective, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management and Future Business Journal.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CRC Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1032585129
ISBN 13 
9781032585123
Reliure
Broché
Nombre de pages
328
Éditeur
Ltifi Moez
Coordonnées du fabricant
CRC Press
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