Persuasive Message Design - Couverture souple

Harrington, Nancy Grant; Head, Katharine J.

 
9781032588278: Persuasive Message Design
Couverture souple
ISBN 10 : 1032588276 ISBN 13 : 9781032588278
Editeur : Routledge, 2026

Synopsis

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.

Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice guidelines for message-focused research design and reporting. It offers an intensive examination of literature from fields including health, environmental and political communication, advertising, and marketing to investigate the content, structure, and format of persuasive messages. The authors establish a common vocabulary for message design and testing, conveying the broad applicability of message design principles.

By focusing extensively on specific aspects of message content, structure, and format that can be drawn on to build persuasive messages for a variety of contexts, this book fills a critical gap in the communication science literature. This book is ideal for social science researchers engaged in persuasive message design research, scholars engaged in graduate education and their students, and practitioners who design campaigns and interventions to promote behavior change.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Nancy Grant Harrington is a Professor in the Department of Communication at the University of Kentucky, USA. Her recent books include Health Communication (2nd ed., Routledge, 2024) and The Routledge Handbook of Health Communication (3rd ed., Routledge, 2022).

Katharine J. Head is an Associate Professor in the Department of Communication at Indiana University Indianapolis, USA. She has published over 90 academic journal articles and book chapters.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2026
Langue
anglais
ISBN 10 
1032588276
ISBN 13 
9781032588278
Reliure
Broché
Nombre de pages
310
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781032588292: Persuasive Message Design

Edition présentée

ISBN 10 :  1032588292 ISBN 13 :  9781032588292
Editeur : Routledge, 2026
Couverture rigide