This edited collection of original essays invites students and scholars to think about media users in the global South beyond the essentialist discourses of media imperialism and technological determinism.
To disentangle audience research in the global South, and in the diaspora, from the anachronistic language and hermeneutics that are anchored in West-centric audience research, this book emphasises the importance of the everyday as the terrain of study, and the need to build bridges between the philosophical discourses of modernity / postmodernity / digitality that are emerging from the global South, and the different ways in which people in the South experience being-digital.
This will be useful for courses in a variety of disciplines, including anthropology, sociology, political science, psychology, global South Studies, as well as media, communication, and cultural studies.
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Tarik Sabry is a Full Professor of Media and Cultural Studies at the University of Westminster where he is member of the Communication and Media Research Institute. He is co-founder and co-editor of the Middle East Journal of Culture and Communication. He is author of Cultural Encounters in the Arab World: On Media, the Modern and the Everyday (2010) and Co-author of Children and Screen Media in Changing Arab Contexts: An Ethnographic Perspective (2019). Sabry has also edited three books in the area of Arab cultural Studies.
Winston Mano is a Full Professor and member of the University of Westminster's top-rated Communication and Media Research Institute (CAMRI). He is a Course Director for the MA in Media and Development and Founder/Editor-in-Chief of the Journal of African Media Studies. He is the Director of the Africa Media Centre and was co-Director of the Chevening Africa Media Freedom Fellowship programme (2020-2023).
Andrea Medrado is a Senior Lecturer in Global Communications and the Co-Director of Research for the Department of Communications, Drama and Film of the University of Exeter in the UK. Her book "Media Activism, Artivism and the Fight Against Marginalisation in the Global South", co-authored with Isabella Rega, was published by Routledge in May 2023. She has also published widely in academic journals, such as Big Data & Society, Information Communication & Society, and Tapuya: Latin American Science Technology & Society.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : new. Paperback. This edited collection offers an unprecedented focus on decolonising audience and user studies in the global South, challenging essentialist discourses of media imperialism and technological determinism.Including original essays and contemporary case studies spanning Africa, Middle East, Latin America, and Asia, this book provides a nuanced double critique of both local and Westcentric approaches, pushing back against historically extractive audience research logics that have marginalised global South perspectives. This volume emphasises the importance of everyday experiences and advocates for building bridges between emerging philosophical discourses of modernity, postmodernity, and digitality from the global South and diverse ways of being digital. By critiquing narrowly defined methodologies and recovering previously delegitimised experiences, this book reimagines audience research through new evidence, methods, and theories that centre previously discarded voices and contexts.This essential resource serves both as a rallying call for epistemic justice and as a practical guide for decolonial approaches in media and communication studies. It will be invaluable for practitioners, activists, scholars, researchers, policymakers, and students across various disciplines, including anthropology, sociology, political science, psychology, Global South studies, media, communication, and cultural studies. This edited collection offers an unprecedented focus on decolonizing audience and user studies in the Global South, challenging essentialist discourses of media imperialism and technological determinism. This essential resource serves as a practical guide for decolonial approaches in media and communication studies. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032590363
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