Digital Communication Management - Couverture rigide

Badham, Mark; Luoma-aho, Vilma

Couverture rigide

ISBN 10 : 1032671459 ISBN 13 : 9781032671451

Editeur : Routledge, 2025

Synopsis

This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective.

The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners - collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter's topics. These and other pedagogical tools - as well as the newly emerging Digital Media-Arena (DMA) Framework - orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling).

This book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: www.routledge.com/9781032671307

A propos du livre

À propos de l'auteur

Mark Badham is Senior Lecturer in Public Relations at Leeds Beckett University, UK.

Vilma Luoma-aho is Professor of Corporate Communication and Vice Dean of Education at the Jyvaskyla School of Business and Economics (JSBE) at the University of Jyvaskyla, Finland.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1032671459
• ISBN 13: 9781032671451
• Reliure: Relié
• Nombre de pages: 394
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne