This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.
Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include Stanford cases, Mini-Cases and Assignments. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.
This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.
Norm O'Reilly is Dean of College of Business at the University of New England in Maine, USA.
Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : new. Paperback. This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, OReilly and Davila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management. This new edition of a popular textbook equips students with a comprehensive understanding of the sport industry. The decision-making approach of the book emphasizes key concepts while translating them into practice. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032738499
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