Articles liés à Start-up and Entrepreneurial Communication

Start-up and Entrepreneurial Communication - Couverture rigide

 
9781032770734: Start-up and Entrepreneurial Communication
Couverture rigide
ISBN 10 : 1032770732 ISBN 13 : 9781032770734
Editeur : Routledge, 2024

Synopsis

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Alexander Godulla is Full Professor at the Institute for Communication and Media Studies at Leipzig University, Germany. His research focuses, among other things, on the transformation and disruption of public communication, technology assessment and innovation as well as the communication of start-ups.

Linjuan Rita Men is Professor of Public Relations and Director of Internal Communication Research in the College of Journalism and Communications at the University of Florida, USA. Her research interests include internal communication, leadership communication, emerging technologies, and entrepreneurial communications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2024
Langue
anglais
ISBN 10 
1032770732
ISBN 13 
9781032770734
Reliure
Relié
Nombre de pages
254
Éditeur
Godulla Alexander, Men Linjuan Rita
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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