Professional Communication: Influencing, Engaging, and Transforming - Couverture rigide

Couverture rigide

ISBN 10 : 1032770899 ISBN 13 : 9781032770895

Editeur : Routledge, 2026

Synopsis

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex, and dynamic world of professional communication, including issues and trends in the field.

Through real-world case studies and scenarios, Professional Communication explores key themes of technological disruption, industrial convergence, and the future of professional communication across increasingly complex platform ecosystems. It highlights the critical skills, core competencies, and ethical considerations necessary to navigate the evolving landscape and prepare students for diverse professional communication roles. As well as discussions on crucial ethical and cultural considerations in professional communication, the collection includes strategies for engaging diverse audiences and stakeholders. Showcasing practical guides for building effective communication strategies, the collection offers insights into trends in the field, the necessary skills for ever-changing roles in professional communication, and the increasing importance of fostering social good.

The collection is divided into four major thematic sections, each of which details the increasingly blurred boundaries, convergence, and hybridisation of existing professional communication industries and disciplines. Reflecting the ever-changing nature of contemporary professional communication, the collection’s modular structure caters to students and emerging professionals across a range of disciplines, fields, and roles, providing a flexible resource for excelling in today’s and tomorrow’s evolving professional communication landscape.

A propos du livre

À propos de l?auteur

Glen Donnar is a Senior Lecturer in Professional Communication at RMIT University, Melbourne, Australia. He is the co-editor of Asian Celebrity Cultures in the Digital Age (2025) and author of Troubling Masculinities: Terror, Gender, and Monstrous Others in American Film Post-9/11 (2020).

Lukas Parker is a Professor in the School of Media and Communication at RMIT University, Australia, where he leads the Communication and Social Change Co-Lab (3C). His social marketing and behaviour change research focuses on health and sustainability issues.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1032770899
• ISBN 13: 9781032770895
• Reliure: Relié
• Nombre de pages: 328
• Éditeur: Donnar Glen, Parker Lukas
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible