Digital Product Management - Couverture souple

Lee, Boon Kee

 
9781032776705: Digital Product Management
Couverture souple
ISBN 10 : 1032776706 ISBN 13 : 9781032776705
Editeur : CRC Press, 2025

Synopsis

This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.

Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.

This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CRC Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1032776706
ISBN 13 
9781032776705
Reliure
Broché
Nombre de pages
299
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781032776712: Digital Product Management

Edition présentée

ISBN 10 :  1032776714 ISBN 13 :  9781032776712
Editeur : CRC Press, 2025
Couverture rigide