Articles liés à Silent Economy

Silent Economy - Couverture rigide

Loureiro, Sandra Maria Correira; Guerreiro, Joo Marques

 
9781032813745: Silent Economy
Couverture rigide
ISBN 10 : 1032813741 ISBN 13 : 9781032813745
Editeur : CRC Press, 2025

Synopsis

This book explores the evolution of artificial intelligence (AI) and its wide-ranging impacts. Beginning with the concept of the silent economy, this work traces the development of AI from its early stages to the present, highlighting the emergence of generative AI. The narrative examines how AI influences organizational culture, societal well-being, and business decisions at strategic, tactical, and operational levels. The book also analyzes the evolving dynamics of the workplace, consumer behavior, and AI's ethical and legal implications. The final chapter offers thoughtful reflections on future generations of AI, presenting a comprehensive and insightful perspective on this transformative technology.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sandra Maria Correia Loureiro is a Full Professor of Marketing at ISCTE and the Business Research Unit. She has a background in engineering, economic sociology, and marketing. She has published around 400 international works, including journal articles, conference proceedings, and books. Her research interests include consumer-brand relationships, tourism marketing, immersive VR, AR, and AI technologies. Sandra has received numerous awards for her contributions to marketing and academia.

João Guerreiro is an Associate Professor with Habilitation in Marketing at Iscte – University Institute of Lisbon. His research focuses on the impact of AI in Management, more particularly on Marketing. He has published his research in top-tier journals such as Journal of Travel Research, Tourism Management, and Journal of Business Research. He also has been invited as keynote speaker to present at several events about the future of AI on Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CRC Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1032813741
ISBN 13 
9781032813745
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
CRC Press
https://www.routledge-ny.com

6000 BROKEN SOUND PARKWAY, NW SUITE 300
BOCA RATON
FL
33487
Etats-Unis
Personne responsable
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne