Interfaith Marketing - Couverture rigide

Gelbrich, Katja; Müller, Stefan; Cabano, Frank G.

 
9781032827476: Interfaith Marketing
Couverture rigide
ISBN 10 : 1032827475 ISBN 13 : 9781032827476
Editeur : Routledge, 2024

Synopsis

The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Frank G. Cabano is an Assistant Professor of Marketing at Kansas State University. He previously was an Assistant Professor of Marketing at the University of Texas at El Paso. His major fields of research are religion's influence on consumer behavior, identity-based consumption, and judgment and decision making. He has published articles in scientific journals such as Journal of Service Research, European Journal of Marketing, Information & Management, Journal of Business Research, Journal of Behavioral Decision Making, Psychology & Marketing, and Marketing Letters.

Stefan Müller was Full Professor of Business Administration and Marketing at Dresden University of Technology. His major fields of research are customer behavior, cross-cultural marketing, international marketing and interfaith marketing. He has published articles in scientific journals such as Journal of International Business Studies, Management International Review, Journal of Business Research, Marketing Letters and Journal of Euromarketing.

Katja Gelbrich is Full Professor of Business Administration and International Management at Catholic University of Eichstaett-Ingolstadt, Germany. Her major fields of research are automated agents, digital services, cross-cultural marketing & management and service recovery. She has published articles in scientific journals such as Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing, Journal of Business Research, Marketing Letters, Business Ethics Quarterly, Journal of Retailing and Consumer Services and Journal of Services Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2024
Langue
anglais
ISBN 10 
1032827475
ISBN 13 
9781032827476
Reliure
Relié
Nombre de pages
350
Coordonnées du fabricant
non disponible
Personne responsable
non disponible