Business Events - Couverture souple

Davidson, Rob

 
9781032834948: Business Events
Couverture souple
ISBN 10 : 1032834943 ISBN 13 : 9781032834948
Editeur : Routledge, 2026

Synopsis

This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.

Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including:

  • A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector

  • New ‘It’s my job’ testimonials offering practical insights from young people currently employed in business events

  • New ‘Discussion points’ at the end of each chapter, offering topics for in-class discussions and coursework

  • New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle East

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2026
Langue
anglais
ISBN 10 
1032834943
ISBN 13 
9781032834948
Reliure
Broché
Numéro d'édition
3
Nombre de pages
476
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781032834955: Business Events

Edition présentée

ISBN 10 :  1032834951 ISBN 13 :  9781032834955
Editeur : Routledge, 2026
Couverture rigide