Fashion Advertising and Public Relations: A Historical and Sociological Perspective - Couverture souple

Topić-Rutherford, Martina

 
9781032840239: Fashion Advertising and Public Relations: A Historical and Sociological Perspective
Couverture souple
ISBN 10 : 1032840234 ISBN 13 : 9781032840239
Editeur : Routledge, 2026

Synopsis

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.

It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.

This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.

Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Martina Topić-Rutherford is a behavioral sociologist and mass communication scholar. She is currently an associate professor at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2026
Langue
anglais
ISBN 10 
1032840234
ISBN 13 
9781032840239
Reliure
Broché
Nombre de pages
274
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781032848068: Fashion Advertising and Public Relations: A Historical and Sociological Perspective

Edition présentée

ISBN 10 :  1032848065 ISBN 13 :  9781032848068
Editeur : Routledge, 2026
Couverture rigide