Articles liés à Hitmakers
Synopsis
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Ana Andjelic is a global brand executive and author of The Business of Aspiration and has been recognized three times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. Most recently, she was the Global Chief Brand Officer of ESPRIT, responsible for ESPRIT's new brand vision and repositioning strategy in Europe and market re-entry in the NA and APAC. Prior to ESPRIT, Ana led the successful rebrand of Banana Republic, resulting in 27% YoY comparable sales increase. Ana also held positions as the CMO of Mansur Gavriel and the Chief Brand Officer of Rebecca Minkoff, where she introduced the Female Founders Collective platform. She is also a sought-after expert source for leading business and mainstream press, including the Wall Street Journal, Washington Post, Financial Times, Fast Company, the Guardian, Forbes, and Vogue.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hitmakers: How Brands Influence Culture
Edité par
Routledge, 2024
ISBN 10 : 1032874465
ISBN 13 : 9781032874463
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1032874465I3N00
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Hitmakers
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
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Paperback. Etat : New. 1. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. N° de réf. du vendeur 1032874465-10-1
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Hitmakers
Edité par
Routledge (edition 1), 2024
ISBN 10 : 1032874465
ISBN 13 : 9781032874463
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 1032874465-10-1-NAU
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EUR 29,45
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Hitmakers: How Brands Influence Culture
Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
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Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N° de réf. du vendeur OTF-S-9781032874463
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Hitmakers : How Brands Influence Culture
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 47920497-n
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Hitmakers: How Brands Influence Culture (Paperback or Softback)
Edité par
Routledge 12/13/2024, 2024
ISBN 10 : 1032874465
ISBN 13 : 9781032874463
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Paperback or Softback. Etat : New. Hitmakers: How Brands Influence Culture. Book. N° de réf. du vendeur BBS-9781032874463
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Hitmakers
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781032874463
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Hitmakers
Edité par
Taylor and Francis Ltd, GB, 2024
ISBN 10 : 1032874465
ISBN 13 : 9781032874463
Neuf
Paperback
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit. N° de réf. du vendeur LU-9781032874463
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EUR 36,99
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Hitmakers (Paperback)
Edité par
Taylor & Francis Ltd, London, 2024
ISBN 10 : 1032874465
ISBN 13 : 9781032874463
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781032874463
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EUR 38,38
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image fournie par le vendeur
Hitmakers
Edité par
Taylor and Francis Ltd, GB, 2024
ISBN 10 : 1032874465
ISBN 13 : 9781032874463
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit. N° de réf. du vendeur LU-9781032874463
Acheter neuf
EUR 42,15
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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