The Marketing of Industrial Products - Couverture souple

Couverture souple

ISBN 10 : 1032874945 ISBN 13 : 9781032874944

Editeur : Routledge, 2026

Synopsis

First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress the need to set industrial marketing into a wider perspective and, at the same time, to provide for the urgent requirements of students for a basic authoritative book.

Each chapter (with one exception) is an original contribution, especially commissioned for the book which has been devised and edited as an integrated work. The editor comments that there can be few if any people who are able to write with equal authority on each function of marketing. He has therefore invited eighteen leaders in their own particular function to contribute to this book. It immediately establishes itself as a standard work. This is a must read for students of marketing and business management.

A propos du livre

À propos de l'auteur

Aubrey Wilson (at the time of the first publication of this book) was the Managing Director of Industrial Market Research Limited

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1032874945
• ISBN 13: 9781032874944
• Reliure: Broché
• Nombre de pages: 298
• Éditeur: Wilson Aubrey
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne