Articles liés à Chinese Social Media I

Chinese Social Media I - Couverture rigide

 
9781032916545: Chinese Social Media I
Couverture rigide
ISBN 10 : 1032916540 ISBN 13 : 9781032916545
Editeur : Routledge, 2025

Synopsis

This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Xiaying Xu is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.

Mengmeng Zhao is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability and ESG. She teaches public relations and communication research part time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.

May Ying Wang is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2025
Langue
anglais
ISBN 10 
1032916540
ISBN 13 
9781032916545
Reliure
Relié
Nombre de pages
226
Éditeur
Xu Xiaying, Zhao Mengmeng, Wang May Ying
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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