Industrial Tourism - Couverture souple

Otgaar, Alexander H.J.; Berg, Leo Van Den; Feng, Rachel Xiang

Couverture souple

ISBN 10 : 1032925698 ISBN 13 : 9781032925691

Editeur : Routledge, 2024

Synopsis

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.

A propos du livre

À propos de l'auteur

Alexander H.J. Otgaar, Leo van den Berg, Christian Berger and Rachel Xiang Feng all at Erasmus University, Netherlands

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1032925698
• ISBN 13: 9781032925691
• Reliure: Broché
• Nombre de pages: 242
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible