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Synopsis
This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence’s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.
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À propos de l'auteur
Ida Skubis, PhD, Silesian University of Technology Dominika Kołodziejczyk, Jan Dlugosz University, Poland
Dominika Kołodziejczyk, Jan Dlugosz University, Poland
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Human vs ChatGPT Language of Advertising in Beauty Products Advertisements
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Human Vs Chatgpt Â" Language Of Advertising In Beauty Products Advertisements
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Human vs ChatGPT Language of Advertising in Beauty Products Advertisements (Paperback)
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Paperback. Etat : new. Paperback. This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligences use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour. The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781032935621
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Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements
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Taschenbuch. Etat : Neu. Neuware - This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour. N° de réf. du vendeur 9781032935621
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Human vs ChatGPT Language of Advertising in Beauty Products Advertisements
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Etat : New. Ida Skubis, PhD, Silesian University of Technology Dominika Kolodziejczyk, Jan Dlugosz University, PolandDominika Kolodziejczyk, Jan Dlugosz University, PolandThis book systematically investigates the linguistic strategies. N° de réf. du vendeur 3381500053
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