Digital Advertising Theory - Couverture rigide

Name: Digital Advertising Theory
ISBN: 9781032937625

9781032937625: Digital Advertising Theory

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ISBN 10 : 1032937629 ISBN 13 : 9781032937625

Editeur : Routledge, 2026

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Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.

Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.

Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Shelly Rodgers is a Distinguished Curators' Professor and Maxine Wilson Gregory Endowed Chair at the University of Missouri, USA.

Esther Thorson teaches at Colorado State University, USA. She is an Emeritus from the University of Missouri, USA, and Michigan State University, USA.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Routledge
Date d'�dition: 2026
Langue: anglais
ISBN 10: 1032937629
ISBN 13: 9781032937625
Reliure: Reli�
Num�ro d'�dition: 4
Nombre de pages: 422
�diteur: Rodgers Shelly, Thorson Esther
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Digital Advertising Theory (Hardcover)

Shelly Rodgers

Edit� par Taylor & Francis Ltd, London, 2026

ISBN 10 : 1032937629 ISBN 13 : 9781032937625

Neuf Couverture rigide

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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within todays evolving media environment.Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology. This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within todays evolving media environment. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781032937625

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Digital Advertising Theory (Hardcover)

Shelly Rodgers

Edit� par Taylor & Francis Ltd, London, 2026

ISBN 10 : 1032937629 ISBN 13 : 9781032937625

Neuf Couverture rigide

impression � la demande

Vendeur : CitiRetail, Stevenage, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within todays evolving media environment.Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology. This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within todays evolving media environment. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781032937625

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Digital Advertising Theory (Hardcover)

Shelly Rodgers

Edit� par Taylor & Francis Ltd, London, 2026

ISBN 10 : 1032937629 ISBN 13 : 9781032937625

Neuf Couverture rigide

impression � la demande

Vendeur : AussieBookSeller, Truganina, VIC, Australie

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within todays evolving media environment.Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology. This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within todays evolving media environment. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de r�f. du vendeur 9781032937625

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Digital Advertising Theory

Edit� par Taylor and Francis Ltd, 2026

ISBN 10 : 1032937629 ISBN 13 : 9781032937625

Neuf Couverture rigide

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Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis

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HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L1-9781032937625

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Digital Advertising Theory

Edit� par Taylor and Francis Ltd, 2026

Esther Thorson

Edit� par Taylor & Francis Ltd Okt 2026, 2026

ISBN 10 : 1032937629 ISBN 13 : 9781032937625

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. Neuware - Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.Building on earlier editions, this book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across this volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. This book examines developments, such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. This volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology. N� de r�f. du vendeur 9781032937625

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