Key Topics in Attitudes and Persuasion - Couverture souple

Cwalina, Wojciech; Koniak, Pawel

 
9781032963464: Key Topics in Attitudes and Persuasion
Couverture souple
ISBN 10 : 1032963468 ISBN 13 : 9781032963464
Editeur : Routledge, 2026

Synopsis

This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.

The book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. The book also presents valuable insights into recognizing and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.

By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Wojciech Cwalina is Professor and Head of the Department of Social Psychology at the Maria Curie-Sklodowska University in Lublin, Poland.

Pawel Koniak is an Assistant Professor at the Department of Social Psychology, Maria Curie-Sklodowska University, Lublin, Poland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2026
Langue
anglais
ISBN 10 
1032963468
ISBN 13 
9781032963464
Reliure
Broché
Nombre de pages
182
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781032963471: Key Topics in Attitudes and Persuasion

Edition présentée

ISBN 10 :  1032963476 ISBN 13 :  9781032963471
Editeur : Routledge, 2026
Couverture rigide