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Doing Marketing Research: Alternative Methods for Market Sensing - Couverture rigide

 
9781032972275: Doing Marketing Research: Alternative Methods for Market Sensing
Couverture rigide
ISBN 10 : 1032972270 ISBN 13 : 9781032972275
Editeur : Routledge, 2025

Synopsis

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

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À propos de l'auteur

Alison Lawson is Head of the Discipline of Marketing and Operations at the University of Derby. Her research interests are in marketing for social good, sustainability and customer behaviour. Before going into higher education, she worked in book publishing and contract research for the education sector at a nonprofit organisation.

Charles Hancock is Senior Lecturer in Marketing at the University of Derby, specialising in ZMET visual methods and research related to a sustainable society. His extensive industry background enriches his teaching, which covers contemporary marketing challenges, commercial programmes, live agency briefs, and independent studies. Before academia, Charles held senior management roles across Europe.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2025
Langue
anglais
ISBN 10 
1032972270
ISBN 13 
9781032972275
Reliure
Relié
Numéro d'édition
2
Nombre de pages
250
Éditeur
Lawson Alison, Hancock Charles
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

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