Fashion Consumption - Couverture rigide

Couverture rigide

ISBN 10 : 1032982578 ISBN 13 : 9781032982571

Editeur : Routledge, 2026

Synopsis

This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision-making.

Divided into four key themes, international contributors at the forefront of fashion and consumer insight investigate the cultural evolution and attributes of fashion consumption, the individual characteristics of consumers that influence the purchase of fashion garments, online fashion behaviours and the emergence of second-hand shopping and sustainability on fashion choices. Chapters explore the use of fashion as an extension of self, the role of augmented reality as well as the impact that ideological shifts, such as veganism, have on fashion consumption.

This book will be an essential resource for scholars across fashion, consumer psychology and marketing. It will also appeal to students pursuing advanced courses in fashion.

A propos du livre

À propos de l'auteur

Cathrine V. Jansson-Boyd is a consumer psychologist with over 20 years of experience conducting research to understand how consumers think and act.

À propos de la quatrième de couverture

This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will also appeal to students pursuing advanced courses in fashion.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1032982578
• ISBN 13: 9781032982571
• Reliure: Relié
• Nombre de pages: 228
• Éditeur: Jansson-Boyd Cathrine V.
• Coordonnées du fabricant: Van Ditmar Boeken, VDB Sales; sales@vanditmar.nl; ; Hondiuslaan 44; Utrecht; 3528 AB; Pays-Bas