Essentials of Pricing Analytics - Couverture souple

Haugom, Erik; Alnes, Per Kristian

Couverture souple

ISBN 10 : 1032989777 ISBN 13 : 9781032989778

Editeur : Routledge, 2026

Synopsis

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

Beyond theoretical perspectives, this second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, this updated edition features new content on subscription models, two-sided markets, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.

This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.

Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

A propos du livre

À propos de l?auteur

Erik Haugom is Professor in Business Administration at the University of Inland Norway.

Per Kristian Alnes is a Senior Researcher at the Eastern Norway Research Institute at the University of Inland Norway.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1032989777
• ISBN 13: 9781032989778
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne