Understanding the Business of Tourism: An Introductory Text - Couverture rigide

Vasudevan, Venu

 
9781032991627: Understanding the Business of Tourism: An Introductory Text
Couverture rigide
ISBN 10 : 1032991623 ISBN 13 : 9781032991627
Editeur : Routledge, 2025

Synopsis

This book outlines the facets of the tourism industry, introduces tourism products and services and provides national and international examples. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.

The textbook covers all the topics common to most graduate courses in Tourism. While Part 1 intends to provide clarity and a strong foundation to students beginning their education in tourism, Part 2 and 3 form the core offering, providing a comprehensive look at the most important sub-sectors of the industry and focusing attention on the tourism industry of contemporary India. Part 4 outlines the issues confronting tourism and deliberates on the possibilities and opportunities that the future holds for the industry.

This book is the best entry point for any student enrolling for a tourism course, whether a diploma, degree or post-graduate. It will also empower young professionals already employed in the tourism industry to get acquainted with the fundamentals of Tourism.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Venu Vasudevan was an officer of the Indian Administrative Service, and served as Chief Secretary, Government of Kerala. In the tourism sector, he was instrumental in establishing a new tourism destination (Bekal) and served as Director and Secretary, Kerala Tourism. He led the surge of the tourism sector in Kerala and built up a strong private-public partnership, including Kerala Travel Mart. He played a pivotal role in rolling out the Incredible India campaign. He pioneered the Responsible Tourism movement in Kerala. He has worked extensively in the museum sector and served as Director General of National Museum.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2025
Langue
anglais
ISBN 10 
1032991623
ISBN 13 
9781032991627
Reliure
Relié
Numéro d'édition
1
Nombre de pages
370
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Allemagne

Autres éditions populaires du même titre

9781032991641: Understanding the Business of Tourism

Edition présentée

ISBN 10 :  103299164X ISBN 13 :  9781032991641
Editeur : Routledge, 2025
Couverture souple