Articles liés à For the Culture: The Power Behind What We Buy, What...
Synopsis
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
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À propos de l?auteur
Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.
He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school’s executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business.
À propos de la quatrième de couverture
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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For the Culture
Edité par
H N H International Limited, 2024
ISBN 10 : 1035020033
ISBN 13 : 9781035020034
Neuf
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Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 320. N° de réf. du vendeur 26399185350
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For the Culture
Edité par
H N H International Limited, 2024
ISBN 10 : 1035020033
ISBN 13 : 9781035020034
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 320. N° de réf. du vendeur 398240281
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For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be
Edité par
Macmillan Business, 2024
ISBN 10 : 1035020033
ISBN 13 : 9781035020034
Ancien ou d'occasion
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR014479177
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For The Culture
Edité par
Macmillan Business, 2024
ISBN 10 : 1035020033
ISBN 13 : 9781035020034
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 47113034-n
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For the Culture
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid' - Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows how you can do the same.Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively 'get it.' Most do not. Collins articulates 'it' for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' - Steve Huffman, co-founder and CEO, Reddit. N° de réf. du vendeur LU-9781035020034
Quantité disponible : Plus de 20 disponibles
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For The Culture
Edité par
Macmillan Business, 2024
ISBN 10 : 1035020033
ISBN 13 : 9781035020034
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 47113034
Quantité disponible : 7 disponible(s)
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For the Culture (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows how you can do the same.Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively 'get it.' Most do not. Collins articulates 'it' for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' - Steve Huffman, co-founder and CEO, Reddit Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781035020034
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Edition internationale
For The Culture
Edition internationaleVendeur : Readify Books, New Castle, DE, Etats-Unis
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Paperback. Etat : NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. N° de réf. du vendeur INISB1#9781035020034
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For the Culture
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FV-9781035020034
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For the Culture
Edité par
H N H International Limited, 2024
ISBN 10 : 1035020033
ISBN 13 : 9781035020034
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. pp. 320. N° de réf. du vendeur 18399185356
Quantité disponible : 10 disponible(s)