But... How Do You Teach Business?: A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools - Couverture rigide

Hackley, Chris

Couverture rigide

ISBN 10 : 1035307421 ISBN 13 : 9781035307425

Editeur : Edward Elgar Publishing Ltd, 2024

Synopsis

Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?

Hackley describes how business and management as an area of academic interest rose from a relatively minor and focused area of study to become an essential driver of the UK’s academic development. But… How do you Teach Business? observes the implications of the discipline’s rapid spread, from the expansion of the university sector as a whole, to the economic implications on academic, regional and national levels, and investigates how the subject should be taught. Ultimately, Hackley draws much needed attention to the liberal arts approach to business education for both students and executives.

This book is beneficial to academics and lecturers of business and management, marketing and education. Managers and trainers seeking insight into the history of business education will also find it to be a fascinating read.

A propos du livre

À propos de l'auteur

Chris Hackley, Professor of Marketing, Department of Marketing, School of Business and Management, Royal Holloway University of London, UK

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1035307421
• ISBN 13: 9781035307425
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible